Branding of Women's Football in Asia and Providing a Model
A summary of the research:
The article "Branding of Women's Football in Asia and Presenting a Model" by Razieh Givi and Hossein Eydi (2022) examines strategies for enhancing the visibility and development of women’s football in Asia. Through qualitative research involving interviews with sports experts, the authors identified eleven key branding categories, covering areas such as media support, financial investment, and the elimination of gender-based discrimination. The study emphasizes that branding efforts must focus on creating a supportive environment for women’s football by attracting sponsors, ensuring media coverage, and building a league structure that improves the sport’s visibility and audience reach across the continent.
The authors propose that strategic partnerships, a positive media presence, and dedicated resources can significantly boost the reputation of women's football. They also highlight cultural challenges, such as limited societal acceptance and financial barriers, which hinder the sport's growth. Implementing a structured approach to branding, including support from both the private and public sectors, could pave the way for broader societal acceptance and increased participation in women’s football.
Key Takeaways
Media and financial support are critical to establishing a successful brand for women’s football in Asia, aiding in the sport's growth and visibility.
Reducing gender discrimination and increasing community support are essential for building a sustainable fan base and attracting sponsors.
Cultural strategies, like changing societal perceptions, alongside financial investments, can strengthen women’s football and promote its long-term development.
Authors: Razieh Givi & Hossein Eydi
You can read the entire article here. (full article is in Arabic)
