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Marta versus Neymar: the “war of the sexes” at the 2016 Olympic games in the narratives of sports journalism in Brazil
Marketing Women's International Football Institute Marketing Women's International Football Institute

Marta versus Neymar: the “war of the sexes” at the 2016 Olympic games in the narratives of sports journalism in Brazil

This study analyzes the media coverage of Brazil’s men’s and women’s national football teams during the 2016 Olympic Games, focusing on how gendered narratives shaped public perception. By examining articles from Brazil’s two largest newspapers, O Globo and Folha de São Paulo, researchers found that coverage framed the tournament as a symbolic "war of the sexes" between Neymar, the men’s team captain, and Marta, the women’s team star.

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Exploring the determinants of women football players’ Instagram popularity
Marketing Women's International Football Institute Marketing Women's International Football Institute

Exploring the determinants of women football players’ Instagram popularity

This study examines the factors that influence the Instagram popularity of women’s football players, focusing on how team branding, media recognition, and market size impact follower count and engagement. Using data from 1,386 professional women’s football players across five major European leagues, researchers found that account verification and a large team audience positively influenced a player's social media following and engagement.

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#SeAcabó: how a mass-mediated “social drama” made visible and confronted (subjective and objective) violence in women’s football in Spain
Marketing, Sport Development Women's International Football Institute Marketing, Sport Development Women's International Football Institute

#SeAcabó: how a mass-mediated “social drama” made visible and confronted (subjective and objective) violence in women’s football in Spain

The article "#SeAcabó: How a Mass-Mediated ‘Social Drama’ Made Visible and Confronted Violence in Women’s Football in Spain" examines how the non-consensual kiss between Luis Rubiales and Jenni Hermoso during the 2023 FIFA Women’s World Cup ignited a widespread social and political response. Using concepts like "moral shock" and "social drama," the study explores how this high-profile incident mobilized public discourse on gender inequality and violence in women's football.

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Female Footballers Matter: Timeslive Coverage of South Africa’s Women’s Football Team Performance At 2023 FIFA World Cup
Marketing, Sport Development Women's International Football Institute Marketing, Sport Development Women's International Football Institute

Female Footballers Matter: Timeslive Coverage of South Africa’s Women’s Football Team Performance At 2023 FIFA World Cup

The article "Female Footballers Matter: TimesLIVE Coverage of South Africa’s Women’s Football Team Performance at the 2023 FIFA World Cup" analyzes how South African media portrayed the national women’s football team, Banyana Banyana, during the tournament. Through a critical discourse analysis of eleven articles published by TimesLIVE, the study examines how media representation influenced public perception and policy responses.

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Club Days at Scottish Women’s Football: SWPL Fan Engagement Report.
Fan Development/Services, Marketing Women's International Football Institute Fan Development/Services, Marketing Women's International Football Institute

Club Days at Scottish Women’s Football: SWPL Fan Engagement Report.

The report "Club Days at Scottish Women’s Football: SWPL Fan Engagement Report" provides an in-depth analysis of fan engagement in the Scottish Women’s Premier League (SWPL). The study highlights the league’s rapid growth in attendance, media visibility, and commercial investment since its formation in 2022.

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A critical feminist analysis of women’s football in Türkiye: Challenges, opportunities, and societal implications
Sport Development, Marketing Women's International Football Institute Sport Development, Marketing Women's International Football Institute

A critical feminist analysis of women’s football in Türkiye: Challenges, opportunities, and societal implications

The article "A Critical Feminist Analysis of Women’s Football in Türkiye: Challenges, Opportunities, and Societal Implications" examines the development of women’s football in Türkiye through a feminist lens, highlighting social, economic, and institutional challenges. The study, based on interviews with female players and male coaches, identifies key issues such as gender stereotypes, financial disparities, limited visibility, and regional inequalities.

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Women’s football, sexism and media representation: Contextualising the Rubiales/Hermoso kiss
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Women’s football, sexism and media representation: Contextualising the Rubiales/Hermoso kiss

The article "Women’s Football, Sexism, and Media Representation: Contextualizing the Rubiales/Hermoso Kiss" by Eleanor Crabill examines the media coverage and broader implications of the non-consensual kiss between Luis Rubiales, then-president of the Spanish Football Federation, and Spanish player Jenni Hermoso during the 2023 FIFA Women’s World Cup celebrations. The study situates this event within the historical marginalization of women’s football and ongoing issues of sexism in sports governance.

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Towards Normalization of Women’s Football in Spanish Sports Journalism: Analysis of 2021 UEFA Women’s Champions League Final Broadcasts
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Towards Normalization of Women’s Football in Spanish Sports Journalism: Analysis of 2021 UEFA Women’s Champions League Final Broadcasts

The article "Towards Normalization of Women’s Football in Spanish Sports Journalism: Analysis of 2021 UEFA Women’s Champions League Final Broadcasts" by Martínez-Corcuera, Ginesta, and Frigola-Reig explores how the Spanish media portrayed the 2021 UEFA Women’s Champions League final.

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“Winning the women’s world cup”: gender,branding, and the Australia/New Zealand As One2023 social media strategy for the FIFA Women’s World Cup 2023™
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“Winning the women’s world cup”: gender,branding, and the Australia/New Zealand As One2023 social media strategy for the FIFA Women’s World Cup 2023™

The article "Winning the Women’s World Cup: Gender, Branding, and the Australia/New Zealand As One 2023 Social Media Strategy" examines the strategic use of social media by the As One bid committee to secure hosting rights for the 2023 FIFA Women’s World Cup.

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We Did It: A Content Analysis of Australian and New Zealand Online News Media Coverage of the Bid Process for the 2023 FIFA Women’s World Cup
Marketing Women's International Football Institute Marketing Women's International Football Institute

We Did It: A Content Analysis of Australian and New Zealand Online News Media Coverage of the Bid Process for the 2023 FIFA Women’s World Cup

The article "We Did It: A Content Analysis of Australian and New Zealand Online News Media Coverage of the Bid Process for the 2023 FIFA Women’s World Cup" critically examines how media in these countries framed their successful bid to host the 2023 Women’s World Cup.

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Media coverage and public opinion of hosting a women’s football mega-event: the English bid for UEFA Women’s Euro 2022
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Media coverage and public opinion of hosting a women’s football mega-event: the English bid for UEFA Women’s Euro 2022

The article "Media Coverage and Public Opinion of Hosting a Women’s Football Mega-Event: The English Bid for UEFA Women’s Euro 2022" analyzes the interplay between media narratives and public sentiment regarding England's hosting of the UEFA Women's Euro 2022.

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Journalistic gaps in the coverage of men’s and women’s soccer matches: UNAM Pumas teams.
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Journalistic gaps in the coverage of men’s and women’s soccer matches: UNAM Pumas teams.

In Mexico, the viability of Liga MX Femenil is largely conditioned by the coverage and visibility given to it by the media. The journalistic coverage is analyzed, taken from three mexican newspapers: ―Reforma, La Jornada and Gaceta UNAM― during six short tournaments (2017-2022), including the two professional teams of the first division (los pumas and ‘las pumas’): men and women’s Mexican soccer teams of the Universidad Nacional Autónoma de México (UNAM).

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