Identifying Strategies for Attracting Sponsors in the Women's Football League of Iran
A summary of the article:
The article "Identifying Strategies for Attracting Sponsors in the Women's Football League of Iran" explores the challenges and opportunities for attracting sponsorship in the Iranian women's football league. Using the Delphi method, the study gathered insights from academic experts and professional football coaches to identify key strategies for enhancing sponsorship. The research focuses on four primary areas: legislative measures, media broadcasting, federation and league programs, and club activities. The findings highlight that media strategies, particularly television broadcasting and sports programs focusing on women's football, were seen as the most effective means of attracting sponsors. Additionally, improving the performance of clubs and ensuring commercial value through proper organization were critical for sponsorship success.
The study concludes that media visibility is crucial for generating public interest and attracting sponsors, but the specific cultural and social challenges in Iran, such as religious sensitivities, require careful negotiation with influential groups. The results also emphasize the need for clubs to improve their operations to increase the attractiveness of the league for sponsors. These strategies are seen as essential for the long-term development and commercial success of women's football in Iran.
Key Takeaways:
Media exposure is key: Television broadcasting and sports-focused programs are the most effective strategies for attracting sponsors to women's football in Iran.
Improved club performance: Clubs need to enhance their organization and performance to increase their commercial value and appeal to sponsors.
Cultural challenges: Social and religious sensitivities present unique challenges that require strategic negotiation with influential groups to boost media coverage and sponsorship
Authors: Hadi Bagheri, Shariat Zare, & Hossein Alimohammadi
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