#SeAcabó: how a mass-mediated “social drama” made visible and confronted (subjective and objective) violence in women’s football in Spain
A summary of the research:
The article "#SeAcabó: How a Mass-Mediated ‘Social Drama’ Made Visible and Confronted Violence in Women’s Football in Spain" examines how the non-consensual kiss between Luis Rubiales and Jenni Hermoso during the 2023 FIFA Women’s World Cup ignited a widespread social and political response. Using concepts like "moral shock" and "social drama," the study explores how this high-profile incident mobilized public discourse on gender inequality and violence in women's football. The research highlights that while the immediate backlash led to Rubiales' resignation and legal action, it also exposed deeper, systemic issues within Spanish football, including longstanding gender-based discrimination. However, the response was not entirely supportive of change—anti-feminist narratives also emerged, attempting to trivialize the event and shift the focus onto supposed male victimization.
The study reveals how moments of public outrage can serve as catalysts for both progress and resistance. While the incident led to greater visibility for the struggles female athletes face, it also sparked reactionary discourse that sought to undermine the feminist movement. The authors emphasize the importance of sustained efforts beyond social media activism to drive real institutional change. By analyzing online discussions and official statements, the research underscores how mass media and digital platforms play a crucial role in shaping the narratives around gender justice in sports.
Key Takeaways
Use Media as a Tool for Change: Organizations and advocates should leverage media attention to push for policy reforms that protect female athletes and ensure gender equality in sports governance.
Strengthen Institutional Support for Women’s Football: Governing bodies must implement long-term structural changes, such as increasing female representation in leadership and improving protections against gender-based violence.
Counteract Anti-Feminist Narratives: Advocates and media professionals should actively challenge misogynistic and victim-blaming rhetoric to ensure that gender-based violence is not minimized or dismissed.
Authors: Itoiz Rodrigo-Jusue, Katie Liston, Mark Doidge, Jack Black, Gary Sinclair, Thomas Fletcher, Colm Kearns, Daniel Kilvington & Theo Lynn
You can read the entire article here.
