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#SeAcabó: how a mass-mediated “social drama” made visible and confronted (subjective and objective) violence in women’s football in Spain
Marketing, Sport Development Women's International Football Institute Marketing, Sport Development Women's International Football Institute

#SeAcabó: how a mass-mediated “social drama” made visible and confronted (subjective and objective) violence in women’s football in Spain

The article "#SeAcabó: How a Mass-Mediated ‘Social Drama’ Made Visible and Confronted Violence in Women’s Football in Spain" examines how the non-consensual kiss between Luis Rubiales and Jenni Hermoso during the 2023 FIFA Women’s World Cup ignited a widespread social and political response. Using concepts like "moral shock" and "social drama," the study explores how this high-profile incident mobilized public discourse on gender inequality and violence in women's football.

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