International Competitions, Star Players, and NWSL Attendance
A summary of the research:
The article "International Competitions, Star Players, and NWSL Attendance" by E. Frank Stephenson investigates factors influencing match attendance in the National Women’s Soccer League (NWSL) from 2013 to 2019. The study identifies a significant boost in attendance following the Women’s World Cup (WWC) tournaments in 2015 and 2019, with a 40% increase in attendance after these events. However, matches following the 2016 Summer Olympics showed little to no attendance growth, likely due to less attention on women’s soccer during a multi-sport event. The research also highlights the impact of star players, such as Alex Morgan and Abby Wambach, who contributed to higher attendance. Notably, Megan Rapinoe’s effect on attendance was particularly strong in matches played after WWC tournaments, reflecting the heightened visibility and popularity of players post-tournament.
The findings emphasize the importance of international tournaments in driving interest in the NWSL, showcasing the league's reliance on the global visibility of women’s soccer. The research also illustrates the "superstar effect," where certain players attract larger crowds. The study concludes that while the NWSL has experienced growth in attendance and stability, it remains heavily dependent on WWC-related publicity, highlighting the need for year-round strategies to sustain fan engagement.
Key Takeaways
NWSL attendance increased by approximately 40% following the 2015 and 2019 Women’s World Cups but showed little impact after the 2016 Olympics.
Star players like Alex Morgan, Abby Wambach, and Megan Rapinoe significantly boosted attendance, particularly in matches following WWC tournaments.
The league’s reliance on WWC-related publicity highlights the need for long-term strategies to maintain fan interest during non-tournament years.
Author: E. Frank Stephenson
You can read the entire article here.
