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“Prime Time” for Progress: The NWSL Broadcast Deal & Redefining Women’s Soccer Coverage
Marketing Women's International Football Institute Marketing Women's International Football Institute

“Prime Time” for Progress: The NWSL Broadcast Deal & Redefining Women’s Soccer Coverage

This research paper looks at the new broadcasting deal for the National Women's Soccer League (NWSL) in 2024 and how it affects how easy it is for people to watch women's soccer in the United States. The study looks at the partnerships the NWSL made with TV networks like CBS, ESPN, ION, and streaming services like Amazon Prime Video.

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Normative Performance Test Metrics in Professional Female Club Soccer
Sports Performance Women's International Football Institute Sports Performance Women's International Football Institute

Normative Performance Test Metrics in Professional Female Club Soccer

This study establishes normative performance metrics for professional women’s soccer players, focusing on key lower-body strength and power tests. Researchers evaluated 28 players from an NWSL club using three common performance assessments: the Counter-Movement Jump (CMJ), Isometric Mid-Thigh Pull (IMTP), and Nordic Hamstring Curl (NHC). The results showed that professional female players had an average jump height of 28.9 cm, peak vertical force of 1869 N in the IMTP, and notable limb asymmetries in hamstring strength.

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"Pass it to your girlfriend!": A collaborative autoethnography of a friendship through women's sports fandom
Fan Development/Services Women's International Football Institute Fan Development/Services Women's International Football Institute

"Pass it to your girlfriend!": A collaborative autoethnography of a friendship through women's sports fandom

This study is a collaborative autoethnography that explores how women's sports fandom—particularly in the National Women's Soccer League (NWSL) and Women's National Basketball Association (WNBA)—shapes personal relationships, identity, and community. The authors, both passionate fans, discuss their experiences of joy and frustration within women's sports spaces, particularly regarding issues of race, gender, and commercialization.

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A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing”: Fan Perceptions of the Masculinization of Women’s Soccer Fandom
Fan Development/Services Women's International Football Institute Fan Development/Services Women's International Football Institute

A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing”: Fan Perceptions of the Masculinization of Women’s Soccer Fandom

The article "A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing” by Rachel Allison and Radosław Kossakowski examines the growing presence of male fans in women’s professional soccer. Through interviews with 35 U.S. women’s soccer fans in 2019 and 2023, the study explores shifting perceptions of men’s engagement with the sport.

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