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“Winning the women’s world cup”: gender,branding, and the Australia/New Zealand As One2023 social media strategy for the FIFA Women’s World Cup 2023™
The article "Winning the Women’s World Cup: Gender, Branding, and the Australia/New Zealand As One 2023 Social Media Strategy" examines the strategic use of social media by the As One bid committee to secure hosting rights for the 2023 FIFA Women’s World Cup.
We Did It: A Content Analysis of Australian and New Zealand Online News Media Coverage of the Bid Process for the 2023 FIFA Women’s World Cup
The article "We Did It: A Content Analysis of Australian and New Zealand Online News Media Coverage of the Bid Process for the 2023 FIFA Women’s World Cup" critically examines how media in these countries framed their successful bid to host the 2023 Women’s World Cup.