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Women’s football, sexism and media representation: Contextualising the Rubiales/Hermoso kiss
Marketing Women's International Football Institute Marketing Women's International Football Institute

Women’s football, sexism and media representation: Contextualising the Rubiales/Hermoso kiss

The article "Women’s Football, Sexism, and Media Representation: Contextualizing the Rubiales/Hermoso Kiss" by Eleanor Crabill examines the media coverage and broader implications of the non-consensual kiss between Luis Rubiales, then-president of the Spanish Football Federation, and Spanish player Jenni Hermoso during the 2023 FIFA Women’s World Cup celebrations. The study situates this event within the historical marginalization of women’s football and ongoing issues of sexism in sports governance.

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“Winning the women’s world cup”: gender,branding, and the Australia/New Zealand As One2023 social media strategy for the FIFA Women’s World Cup 2023™
Marketing Women's International Football Institute Marketing Women's International Football Institute

“Winning the women’s world cup”: gender,branding, and the Australia/New Zealand As One2023 social media strategy for the FIFA Women’s World Cup 2023™

The article "Winning the Women’s World Cup: Gender, Branding, and the Australia/New Zealand As One 2023 Social Media Strategy" examines the strategic use of social media by the As One bid committee to secure hosting rights for the 2023 FIFA Women’s World Cup.

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We Did It: A Content Analysis of Australian and New Zealand Online News Media Coverage of the Bid Process for the 2023 FIFA Women’s World Cup
Marketing Women's International Football Institute Marketing Women's International Football Institute

We Did It: A Content Analysis of Australian and New Zealand Online News Media Coverage of the Bid Process for the 2023 FIFA Women’s World Cup

The article "We Did It: A Content Analysis of Australian and New Zealand Online News Media Coverage of the Bid Process for the 2023 FIFA Women’s World Cup" critically examines how media in these countries framed their successful bid to host the 2023 Women’s World Cup.

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