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Team identification, motives, and behaviour: a comparative analysis of fans of men’s and women’s sport
Fan Development/Services Women's International Football Institute Fan Development/Services Women's International Football Institute

Team identification, motives, and behaviour: a comparative analysis of fans of men’s and women’s sport

The article "Team Identification, Motives, and Behavior: A Comparative Analysis of Fans of Men’s and Women’s Sport" explores differences and similarities in team identification, motivational drivers, and consumption behavior between fans of the England men’s and women’s national football teams.

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Media coverage and public opinion of hosting a women’s football mega-event: the English bid for UEFA Women’s Euro 2022
Marketing Women's International Football Institute Marketing Women's International Football Institute

Media coverage and public opinion of hosting a women’s football mega-event: the English bid for UEFA Women’s Euro 2022

The article "Media Coverage and Public Opinion of Hosting a Women’s Football Mega-Event: The English Bid for UEFA Women’s Euro 2022" analyzes the interplay between media narratives and public sentiment regarding England's hosting of the UEFA Women's Euro 2022.

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