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“Winning the women’s world cup”: gender,branding, and the Australia/New Zealand As One2023 social media strategy for the FIFA Women’s World Cup 2023™
The article "Winning the Women’s World Cup: Gender, Branding, and the Australia/New Zealand As One 2023 Social Media Strategy" examines the strategic use of social media by the As One bid committee to secure hosting rights for the 2023 FIFA Women’s World Cup.
Media coverage and public opinion of hosting a women’s football mega-event: the English bid for UEFA Women’s Euro 2022
The article "Media Coverage and Public Opinion of Hosting a Women’s Football Mega-Event: The English Bid for UEFA Women’s Euro 2022" analyzes the interplay between media narratives and public sentiment regarding England's hosting of the UEFA Women's Euro 2022.