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Exploring the determinants of women football players’ Instagram popularity
Marketing Women's International Football Institute Marketing Women's International Football Institute

Exploring the determinants of women football players’ Instagram popularity

This study examines the factors that influence the Instagram popularity of women’s football players, focusing on how team branding, media recognition, and market size impact follower count and engagement. Using data from 1,386 professional women’s football players across five major European leagues, researchers found that account verification and a large team audience positively influenced a player's social media following and engagement.

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Extending the Dixon and Coles model: an application to women’s football data
Sport Development, Sports Performance Women's International Football Institute Sport Development, Sports Performance Women's International Football Institute

Extending the Dixon and Coles model: an application to women’s football data

The article "Extending the Dixon and Coles Model: An Application to Women’s Football Data" by Michels, Ötting, and Karlis explores statistical methods to model goal distributions in women’s football. It addresses limitations in the widely used Dixon and Coles model, which was developed for men’s football and struggles to account for key differences in women’s matches, such as overrepresentation of scores like 2-0 and 3-0.

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