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Battle of the Sexes Over Fans—Is Men’s Soccer a Substitute for Women’s Soccer?
This research looked into what affects how many fans attend women's professional soccer games in Germany. Since women's soccer teams often don't get a lot of money from TV deals, they rely heavily on ticket sales to be successful. The researchers wanted to know if having men's professional soccer games at the same time as women's games takes away potential fans. They studied ten seasons of games in Germany's top women's league to see if there's a connection between when the men's and women's leagues play and how many people come to the women's games.
Club Days at Scottish Women’s Football: SWPL Fan Engagement Report.
The report "Club Days at Scottish Women’s Football: SWPL Fan Engagement Report" provides an in-depth analysis of fan engagement in the Scottish Women’s Premier League (SWPL). The study highlights the league’s rapid growth in attendance, media visibility, and commercial investment since its formation in 2022.
A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing”: Fan Perceptions of the Masculinization of Women’s Soccer Fandom
The article "A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing” by Rachel Allison and Radosław Kossakowski examines the growing presence of male fans in women’s professional soccer. Through interviews with 35 U.S. women’s soccer fans in 2019 and 2023, the study explores shifting perceptions of men’s engagement with the sport.