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A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing”: Fan Perceptions of the Masculinization of Women’s Soccer Fandom
The article "A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing” by Rachel Allison and Radosław Kossakowski examines the growing presence of male fans in women’s professional soccer. Through interviews with 35 U.S. women’s soccer fans in 2019 and 2023, the study explores shifting perceptions of men’s engagement with the sport.