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Visualizing the Rise of American Women's Soccer
Marketing Women's International Football Institute Marketing Women's International Football Institute

Visualizing the Rise of American Women's Soccer

This project, titled "Visualizing the Rise of American Women's Soccer," looks at the growth and increasing importance of women's soccer in the United States. The researcher used data visualizations, timelines, and different media to show important moments, players, and achievements in the sport's history.

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Understanding fan pressures and its impact on football club sustainability: insights from the Colombian context
Fan Development/Services Women's International Football Institute Fan Development/Services Women's International Football Institute

Understanding fan pressures and its impact on football club sustainability: insights from the Colombian context

This study examines how fan expectations and pressures impact the sustainability of Colombian football clubs, with a specific focus on economic, social, and environmental dimensions. Researchers surveyed fans from various Colombian clubs to analyze their influence on club management decisions.

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Exploring the determinants of women football players’ Instagram popularity
Marketing Women's International Football Institute Marketing Women's International Football Institute

Exploring the determinants of women football players’ Instagram popularity

This study examines the factors that influence the Instagram popularity of women’s football players, focusing on how team branding, media recognition, and market size impact follower count and engagement. Using data from 1,386 professional women’s football players across five major European leagues, researchers found that account verification and a large team audience positively influenced a player's social media following and engagement.

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Club Days at Scottish Women’s Football: SWPL Fan Engagement Report.
Fan Development/Services, Marketing Women's International Football Institute Fan Development/Services, Marketing Women's International Football Institute

Club Days at Scottish Women’s Football: SWPL Fan Engagement Report.

The report "Club Days at Scottish Women’s Football: SWPL Fan Engagement Report" provides an in-depth analysis of fan engagement in the Scottish Women’s Premier League (SWPL). The study highlights the league’s rapid growth in attendance, media visibility, and commercial investment since its formation in 2022.

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Media coverage and public opinion of hosting a women’s football mega-event: the English bid for UEFA Women’s Euro 2022
Marketing Women's International Football Institute Marketing Women's International Football Institute

Media coverage and public opinion of hosting a women’s football mega-event: the English bid for UEFA Women’s Euro 2022

The article "Media Coverage and Public Opinion of Hosting a Women’s Football Mega-Event: The English Bid for UEFA Women’s Euro 2022" analyzes the interplay between media narratives and public sentiment regarding England's hosting of the UEFA Women's Euro 2022.

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