Looking for a specific women’s football research topic?

“Prime Time” for Progress: The NWSL Broadcast Deal & Redefining Women’s Soccer Coverage
Marketing Women's International Football Institute Marketing Women's International Football Institute

“Prime Time” for Progress: The NWSL Broadcast Deal & Redefining Women’s Soccer Coverage

This research paper looks at the new broadcasting deal for the National Women's Soccer League (NWSL) in 2024 and how it affects how easy it is for people to watch women's soccer in the United States. The study looks at the partnerships the NWSL made with TV networks like CBS, ESPN, ION, and streaming services like Amazon Prime Video.

Read More
Marta versus Neymar: the “war of the sexes” at the 2016 Olympic games in the narratives of sports journalism in Brazil
Marketing Women's International Football Institute Marketing Women's International Football Institute

Marta versus Neymar: the “war of the sexes” at the 2016 Olympic games in the narratives of sports journalism in Brazil

This study analyzes the media coverage of Brazil’s men’s and women’s national football teams during the 2016 Olympic Games, focusing on how gendered narratives shaped public perception. By examining articles from Brazil’s two largest newspapers, O Globo and Folha de São Paulo, researchers found that coverage framed the tournament as a symbolic "war of the sexes" between Neymar, the men’s team captain, and Marta, the women’s team star.

Read More
Women’s football, sexism and media representation: Contextualising the Rubiales/Hermoso kiss
Marketing Women's International Football Institute Marketing Women's International Football Institute

Women’s football, sexism and media representation: Contextualising the Rubiales/Hermoso kiss

The article "Women’s Football, Sexism, and Media Representation: Contextualizing the Rubiales/Hermoso Kiss" by Eleanor Crabill examines the media coverage and broader implications of the non-consensual kiss between Luis Rubiales, then-president of the Spanish Football Federation, and Spanish player Jenni Hermoso during the 2023 FIFA Women’s World Cup celebrations. The study situates this event within the historical marginalization of women’s football and ongoing issues of sexism in sports governance.

Read More
Towards Normalization of Women’s Football in Spanish Sports Journalism: Analysis of 2021 UEFA Women’s Champions League Final Broadcasts
Marketing Women's International Football Institute Marketing Women's International Football Institute

Towards Normalization of Women’s Football in Spanish Sports Journalism: Analysis of 2021 UEFA Women’s Champions League Final Broadcasts

The article "Towards Normalization of Women’s Football in Spanish Sports Journalism: Analysis of 2021 UEFA Women’s Champions League Final Broadcasts" by Martínez-Corcuera, Ginesta, and Frigola-Reig explores how the Spanish media portrayed the 2021 UEFA Women’s Champions League final.

Read More
Team identification, motives, and behaviour: a comparative analysis of fans of men’s and women’s sport
Fan Development/Services Women's International Football Institute Fan Development/Services Women's International Football Institute

Team identification, motives, and behaviour: a comparative analysis of fans of men’s and women’s sport

The article "Team Identification, Motives, and Behavior: A Comparative Analysis of Fans of Men’s and Women’s Sport" explores differences and similarities in team identification, motivational drivers, and consumption behavior between fans of the England men’s and women’s national football teams.

Read More