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“Prime Time” for Progress: The NWSL Broadcast Deal & Redefining Women’s Soccer Coverage
Marketing Women's International Football Institute Marketing Women's International Football Institute

“Prime Time” for Progress: The NWSL Broadcast Deal & Redefining Women’s Soccer Coverage

This research paper looks at the new broadcasting deal for the National Women's Soccer League (NWSL) in 2024 and how it affects how easy it is for people to watch women's soccer in the United States. The study looks at the partnerships the NWSL made with TV networks like CBS, ESPN, ION, and streaming services like Amazon Prime Video.

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