Marta versus Neymar: the “war of the sexes” at the 2016 Olympic games in the narratives of sports journalism in Brazil

This study analyzes the media coverage of Brazil’s men’s and women’s national football teams during the 2016 Olympic Games, focusing on how gendered narratives shaped public perception. By examining articles from Brazil’s two largest newspapers, O Globo and Folha de São Paulo, researchers found that coverage framed the tournament as a symbolic "war of the sexes" between Neymar, the men’s team captain, and Marta, the women’s team star.