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Visualizing the Rise of American Women's Soccer
Marketing Women's International Football Institute Marketing Women's International Football Institute

Visualizing the Rise of American Women's Soccer

This project, titled "Visualizing the Rise of American Women's Soccer," looks at the growth and increasing importance of women's soccer in the United States. The researcher used data visualizations, timelines, and different media to show important moments, players, and achievements in the sport's history.

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Exploring the determinants of women football players’ Instagram popularity
Marketing Women's International Football Institute Marketing Women's International Football Institute

Exploring the determinants of women football players’ Instagram popularity

This study examines the factors that influence the Instagram popularity of women’s football players, focusing on how team branding, media recognition, and market size impact follower count and engagement. Using data from 1,386 professional women’s football players across five major European leagues, researchers found that account verification and a large team audience positively influenced a player's social media following and engagement.

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