Looking for a specific women’s football research topic?
Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women’s Sport Sponsorship
The article "Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women’s Sport Sponsorship" by Jonathan A. Jensen and Danielle Kushner Smith explores whether companies are equally likely to renew sponsorships for women’s sports as they are for men’s. Analyzing over 750 event title sponsorships, the study finds no significant difference in retention rates between male and female sports sponsorships.
Addressing gender inequalities in European football: Key dimensions and strategies
The article "Addressing Gender Inequalities in European Football: Key Dimensions and Strategies" by George Yiapanas examines the persistent disparities between men’s and women’s football in Europe, despite the growing popularity and professionalism of the women’s game. It identifies six key areas of inequality: participation rates, pay disparity, media coverage, leadership representation, infrastructural support, and cultural biases.
The Unstoppable Rise of Mexican Women’s Soccer
The report "The Unstoppable Rise of Mexican Women’s Soccer" provides a detailed overview of the rapid growth and commercialization of Liga MX Femenil, the professional women’s soccer league in Mexico.
Power and Finesse: How the United States’ and Australia’s Women’s National Soccer Teams Score for Equal Pay Women’s National Soccer Teams Score for Equal Pay
The article "Power and Finesse: How the United States' and Australia's Women's National Soccer Teams Score for Equal Pay" by Arianna Amato analyzes the legal and social strategies used by the U.S. Women’s National Team (USWNT) and Australia’s Matildas to achieve equal pay with their male counterparts.
The Red Card of All Red Cards: How FIFA's Decision to Increase the Gap between the Men's and Women's World Cup Prize Monies Is a Violation of EU Law and the Equal Remuneration Convention
This Note analyzes why FIFA’s decision to increase the prize money gap is not only subject to E.U. law but is also a violation of E.U. law—a violation that can and should be resolved in the European Court of Justice.
Money troubles and problems ahead? The financial health of professional women's football clubs in England
An article analyzing the business development prospects of the Women’s Super League in England.