‘Genuinely in love with the game’ football fan experiences and perceptions of women’s football in England
A summary of the research:
The article "Genuinely in Love with the Game: Football Fan Experiences and Perceptions of Women’s Football in England" examines the attitudes of British football fans towards women’s football, with a focus on the coverage of the 2015 FIFA Women’s World Cup. The research, conducted via a survey of 2,347 football fans, primarily investigates how the rise of women’s football has been received by fans of men’s football and their experiences attending women’s matches. It reveals a mix of enthusiasm and lingering resistance, as some fans expressed admiration for the technical abilities and sportsmanship in the women’s game, while others continued to criticize its perceived lack of intensity compared to men’s football.
Despite increasing media coverage and public interest in women’s football, many fans still see the sport as inferior to the men’s game, citing a lack of athleticism and competition. However, the study also highlights that the women’s game is perceived as more respectful, family-friendly, and less driven by commercial interests, attracting a different kind of audience. Barriers to attending women’s matches, such as poor promotion, limited facilities, and scheduling conflicts with men’s football, were also discussed, pointing to the need for greater accessibility and awareness to grow its fanbase.
Key Takeaways:
Mixed Attitudes: While some fans appreciate women’s football for its sportsmanship and technical skill, others still see it as lacking in comparison to men’s football.
Perception of Fairness and Purity: Women’s football is often viewed as a "cleaner" and more honest sport, with less commercial influence and more respect between players.
Barriers to Attendance: Fans face challenges in attending women’s matches, such as poor promotion, scheduling conflicts, and fewer accessible venues, limiting its growth potential.
Authors: John Williams, Stacey Pope & Jamie Cleland
You can read the whole article here.
