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Exploring the determinants of women football players’ Instagram popularity
This study examines the factors that influence the Instagram popularity of women’s football players, focusing on how team branding, media recognition, and market size impact follower count and engagement. Using data from 1,386 professional women’s football players across five major European leagues, researchers found that account verification and a large team audience positively influenced a player's social media following and engagement.
Team identification, motives, and behaviour: a comparative analysis of fans of men’s and women’s sport
The article "Team Identification, Motives, and Behavior: A Comparative Analysis of Fans of Men’s and Women’s Sport" explores differences and similarities in team identification, motivational drivers, and consumption behavior between fans of the England men’s and women’s national football teams.
Media coverage and public opinion of hosting a women’s football mega-event: the English bid for UEFA Women’s Euro 2022
The article "Media Coverage and Public Opinion of Hosting a Women’s Football Mega-Event: The English Bid for UEFA Women’s Euro 2022" analyzes the interplay between media narratives and public sentiment regarding England's hosting of the UEFA Women's Euro 2022.
‘Genuinely in love with the game’ football fan experiences and perceptions of women’s football in England
Women’s sport, and perhaps especially women’s football, in England has enjoyed much greater media visibility and support over the past decade. But we still know relatively little about the response of fans of men’s football to the rise of the women’s game and their views on attending it.