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Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women’s Sport Sponsorship
Business Development Women's International Football Institute Business Development Women's International Football Institute

Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women’s Sport Sponsorship

The article "Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women’s Sport Sponsorship" by Jonathan A. Jensen and Danielle Kushner Smith explores whether companies are equally likely to renew sponsorships for women’s sports as they are for men’s. Analyzing over 750 event title sponsorships, the study finds no significant difference in retention rates between male and female sports sponsorships.

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Women’s football, sexism and media representation: Contextualising the Rubiales/Hermoso kiss
Marketing Women's International Football Institute Marketing Women's International Football Institute

Women’s football, sexism and media representation: Contextualising the Rubiales/Hermoso kiss

The article "Women’s Football, Sexism, and Media Representation: Contextualizing the Rubiales/Hermoso Kiss" by Eleanor Crabill examines the media coverage and broader implications of the non-consensual kiss between Luis Rubiales, then-president of the Spanish Football Federation, and Spanish player Jenni Hermoso during the 2023 FIFA Women’s World Cup celebrations. The study situates this event within the historical marginalization of women’s football and ongoing issues of sexism in sports governance.

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‘I feel I must work harder and still be overlooked’ – How the implementation of video assistant referee (VAR) influences gendered recruitment and working conditions in elite football refereeing
Sport Development Women's International Football Institute Sport Development Women's International Football Institute

‘I feel I must work harder and still be overlooked’ – How the implementation of video assistant referee (VAR) influences gendered recruitment and working conditions in elite football refereeing

The article "I Feel I Must Work Harder and Still Be Overlooked" – How the Implementation of Video Assistant Referee (VAR) Influences Gendered Recruitment and Working Conditions in Elite Football Refereeing examines how VAR implementation has affected gender equity in refereeing. Through fieldwork on Norwegian elite referees, the study highlights that VAR has created new barriers for women by increasing workload demands and reinforcing existing gendered recruitment biases.

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Team resilience in high-performance women’s football: Contextual stressors and opportunities for development
Sport Psychology, Coaching Women's International Football Institute Sport Psychology, Coaching Women's International Football Institute

Team resilience in high-performance women’s football: Contextual stressors and opportunities for development

The study explores team resilience in high-performance women’s football, identifying key stressors, effective resilience practices, and gaps in development. Through focus groups and expert consultations, researchers found that teams face both organizational and on-pitch challenges.

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Addressing gender inequalities in European football: Key dimensions and strategies
Sport Development, Business Development Women's International Football Institute Sport Development, Business Development Women's International Football Institute

Addressing gender inequalities in European football: Key dimensions and strategies

The article "Addressing Gender Inequalities in European Football: Key Dimensions and Strategies" by George Yiapanas examines the persistent disparities between men’s and women’s football in Europe, despite the growing popularity and professionalism of the women’s game. It identifies six key areas of inequality: participation rates, pay disparity, media coverage, leadership representation, infrastructural support, and cultural biases.

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Therapeutic Exercise Protocol for the Prevention of Anterior Cruciate Ligament Injuries in Female Soccer Players with Dynamic Knee Valgus (RCT)
Sports Performance Women's International Football Institute Sports Performance Women's International Football Institute

Therapeutic Exercise Protocol for the Prevention of Anterior Cruciate Ligament Injuries in Female Soccer Players with Dynamic Knee Valgus (RCT)

The article "Therapeutic Exercise Protocol for the Prevention of Anterior Cruciate Ligament Injuries in Female Soccer Players with Dynamic Knee Valgus (RCT)" presents a study protocol aimed at reducing ACL injuries in female soccer players. Given that women are at a significantly higher risk for ACL injuries due to biomechanical and neuromuscular factors, the study introduces a 12-week intervention program focusing on players with dynamic knee valgus (DKV), a key risk factor.

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A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing”: Fan Perceptions of the Masculinization of Women’s Soccer Fandom
Fan Development/Services Women's International Football Institute Fan Development/Services Women's International Football Institute

A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing”: Fan Perceptions of the Masculinization of Women’s Soccer Fandom

The article "A Lot of Men Have Definitely Gotten Over the Whole ‘No One Wants to Watch Women’s Sports’ Thing” by Rachel Allison and Radosław Kossakowski examines the growing presence of male fans in women’s professional soccer. Through interviews with 35 U.S. women’s soccer fans in 2019 and 2023, the study explores shifting perceptions of men’s engagement with the sport.

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Linear and Multidirectional Speed Testing (On-Field and Off-Field) Protocols in Senior and Elite Female Football
Sports Performance, Coaching Women's International Football Institute Sports Performance, Coaching Women's International Football Institute

Linear and Multidirectional Speed Testing (On-Field and Off-Field) Protocols in Senior and Elite Female Football

The article "Linear and Multidirectional Speed Testing (On-Field and Off-Field) Protocols in Senior and Elite Female Football" provides a comprehensive review of current methods used to evaluate speed and agility in female soccer players. It highlights the distinct physiological and biomechanical demands of women's soccer, emphasizing the importance of tailored speed testing for both linear and multidirectional movements.

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Extending the Dixon and Coles model: an application to women’s football data
Sport Development, Sports Performance Women's International Football Institute Sport Development, Sports Performance Women's International Football Institute

Extending the Dixon and Coles model: an application to women’s football data

The article "Extending the Dixon and Coles Model: An Application to Women’s Football Data" by Michels, Ötting, and Karlis explores statistical methods to model goal distributions in women’s football. It addresses limitations in the widely used Dixon and Coles model, which was developed for men’s football and struggles to account for key differences in women’s matches, such as overrepresentation of scores like 2-0 and 3-0.

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On Your Mark, Get Set, Choose! A Randomized Cross-Over Study Comparing Fixed and Self-Selected Rest Periods in Interval Running Among Professional Female Soccer Players
Sports Performance, Coaching Women's International Football Institute Sports Performance, Coaching Women's International Football Institute

On Your Mark, Get Set, Choose! A Randomized Cross-Over Study Comparing Fixed and Self-Selected Rest Periods in Interval Running Among Professional Female Soccer Players

The article investigates the effects of self-selected (SS) versus fixed rest periods during high-intensity interval training (HIIT). The study compared performance, physiological responses (e.g., heart rate), and psychological outcomes (e.g., perceived autonomy and enjoyment).

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Effects of Environmental Conditions, Core Temperature, and Hydration Status on Women’s Soccer Performance
Sports Performance Women's International Football Institute Sports Performance Women's International Football Institute

Effects of Environmental Conditions, Core Temperature, and Hydration Status on Women’s Soccer Performance

The article "Effects of Environmental Conditions, Core Temperature, and Hydration Status on Women’s Soccer Performance" examines the impact of heat, hydration, and core body temperature on NCAA Division III women’s soccer players during preseason training. Using wearable technology and environmental measurements, the study tracked factors such as training load, heart rate, hydration, and changes in body mass.

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Examining barriers and reasons for sport retirement in women's soccer: A qualitative study
Sport Development Women's International Football Institute Sport Development Women's International Football Institute

Examining barriers and reasons for sport retirement in women's soccer: A qualitative study

The article "Examining Barriers and Reasons for Sport Retirement in Women's Soccer: A Qualitative Study" explores the challenges female soccer players face in continuing their careers and the factors leading to their early retirement. Based on interviews with 14 former players from Spanish national-level teams, the study identifies six major barriers to participation, including lack of time, financial limitations, and gender inequality.

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Towards Normalization of Women’s Football in Spanish Sports Journalism: Analysis of 2021 UEFA Women’s Champions League Final Broadcasts
Marketing Women's International Football Institute Marketing Women's International Football Institute

Towards Normalization of Women’s Football in Spanish Sports Journalism: Analysis of 2021 UEFA Women’s Champions League Final Broadcasts

The article "Towards Normalization of Women’s Football in Spanish Sports Journalism: Analysis of 2021 UEFA Women’s Champions League Final Broadcasts" by Martínez-Corcuera, Ginesta, and Frigola-Reig explores how the Spanish media portrayed the 2021 UEFA Women’s Champions League final.

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A Bibliometric Study on the Evolution of Women’s Football and Determinants Behind Its Growth over the Last 30 Years
Sport Development Women's International Football Institute Sport Development Women's International Football Institute

A Bibliometric Study on the Evolution of Women’s Football and Determinants Behind Its Growth over the Last 30 Years

The article "A Bibliometric Study on the Evolution of Women’s Football and Determinants Behind Its Growth over the Last 30 Years" provides an overview of the academic research landscape surrounding women’s football from 1992 to 2024. Using bibliometric analysis of 127 scientific articles, the study identifies trends in publication growth, leading contributors, and popular research topics such as injury prevention, physical performance, and motivation.

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“Winning the women’s world cup”: gender,branding, and the Australia/New Zealand As One2023 social media strategy for the FIFA Women’s World Cup 2023™
Marketing Women's International Football Institute Marketing Women's International Football Institute

“Winning the women’s world cup”: gender,branding, and the Australia/New Zealand As One2023 social media strategy for the FIFA Women’s World Cup 2023™

The article "Winning the Women’s World Cup: Gender, Branding, and the Australia/New Zealand As One 2023 Social Media Strategy" examines the strategic use of social media by the As One bid committee to secure hosting rights for the 2023 FIFA Women’s World Cup.

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